See Chief TechMarketer Andy McCartney's Article in 'Chief Content Officer'
"Marketers need to be especially conscious of their role within the ecosystem, and look to influence, inspire and educate audiences where the value is appropriate and steer clear where their opinion isn't warranted"
Advanced Marketing Practices Infographic
TechMarketer has developed a summary comparison analysis of whether marketers from the B2B high-tech industry outperform other B2B and B2C organizations.
See if you agree with the results: